Messenger Gas
the news media. As a matter of fact, I am
usually the first to complain about shoddy
or irresponsible reporting. But today, I
have had a sombrero full of complaints
that “the news media” (make sure it’s
pronounced with disdain) caused Knoxville
gasoline prices to roar sky-high this past
weekend.
In particular, I have heard more than a few
complaints that this humble reporter
started the whole ball, or barrel rolling with
a report Thursday morning that warned
people that prices were about to increase.
One accusation really puzzles me, and that
is the allegation that WNOX reports of a
pending gas price surge were tantamount to
shouting “fire” in a theater. In this instance,
a failure to report it would be like seeing a
fire in a theater and calmly walking out, not
bothering to tell anybody else the place was
aflame.
The price increase was coming, whether
East Tennessee bought another gallon of
gas or not. That is because wholesale prices
were about to increase, and the way gas
stations price their product means that
as soon as wholesale prices go up, they change
the numbers on their signs to reflect that
change.
Did people take advantage of that information
and fill up? Sure. And a near empty tank
filled with Thursday gas was about twenty
dollars cheaper than it was on Friday. Now
that prices are down about fifty cents in
most places, it is about a ten dollar difference.
I can’t blame folks who are already hard pressed,
wanting to save twenty bucks on a tank of gas.
And fears that stations might run short probably
caused some hourly workers to fill up because if
they don’t work…they don’t get paid.
There is always a concern over whether you
do greater harm in reporting a story. And I
can only assure you that that concern is
always in the back of my mind when I report
stories that have a wide reach.
Every time I turn on the microphone, I have
to realize that on the other end of the wire,
there are two, one-hundred thousand watt
transmitters about to carry whatever
information I allow out-of-the box. When I
tell you a story, it had better be a matter-of-
fact, or from an iron clad reliable source.
Had I made the decision to say “ummm hmmm”,
and then sit on my thumbs and broadcast
nothing, I would have been criticized for being
a shill of the oil companies. When I decided
to broadcast the story, confirmed through
reliable sources, I knew some folks would
eventually get around to accusing me
of starting whatever run might occur.
It’s like a fact I learned about fist fights a
long time ago when I was a young street
reporter. In most cases, the loser goes to
the hospital, and the winner goes to jail.
Either way, it is not a pleasant night for
anybody. So it is at times with reporting
the news.
My truck runs on gas, too. A lot of it.

